Urth's visual language evolved into a distinctive and recognisable part of the brand’s identity. Characterised by clean compositions, high quality materials, sculptural lighting, and a refined colour palette, the imagery reflected the brand's connection to nature while maintaining a premium aesthetic. Each still life is carefully crafted to balance product clarity with visual storytelling, creating a timeless body of work that remains consistent across campaigns, product launches, and evergreen content.
Brand’s Visual Language
Urth
Art Direction & Production
2022-Present
MINNIE PICARDO (CREATIVE DIRECTION)
TODD CLARE (PHOTOGRAPHY)
Urth
Art Direction & Production
2022-Present
MINNIE PICARDO (CREATIVE DIRECTION)
TODD CLARE (PHOTOGRAPHY)
Outsider was an evergreen brand campaign exploring the relationship between people, nature and how Urth enables that exploration. The creative direction balanced timeless storytelling with product-focused content, positioning Urth's products as a natural extension of the outdoor experience.
‘Outsider’ campaign
Urth
Art Direction & Production
2023
MINNIE PICARDO (CREATIVE DIRECTION)
TODD CLARE (PHOTOGRAPHY)
ZAC LOVETT (VIDEO)
CATHERINE STUBBS & SOJUNG KIM (GRAPHIC DESIGN)
MEGHAN WALSH, MELINDA BOND & ELA ILIASCOS (CONCEPT)
CANDICE SEPTEMBER (H&M)
CHANUPA AMARASINGHE (TALENT)
Urth
Art Direction & Production
2023
MINNIE PICARDO (CREATIVE DIRECTION)
TODD CLARE (PHOTOGRAPHY)
ZAC LOVETT (VIDEO)
CATHERINE STUBBS & SOJUNG KIM (GRAPHIC DESIGN)
MEGHAN WALSH, MELINDA BOND & ELA ILIASCOS (CONCEPT)
CANDICE SEPTEMBER (H&M)
CHANUPA AMARASINGHE (TALENT)
The Ugly Collective is a project based on the creation of a new philosophy with the aim to reconnect humans to nature and its imperfections through a change in our perspective of beauty towards food.
The Ugly Collective is a global project which includes a new concept space, product, notebook and manifesto that overall, they conceive a new circular action that goes from harvesting ugly food from society to taking the most flavourful profit from it and composting.
The Ugly Collective is a global project which includes a new concept space, product, notebook and manifesto that overall, they conceive a new circular action that goes from harvesting ugly food from society to taking the most flavourful profit from it and composting.
The Ugly Collective
Editorial Design, Graphic Design, Art Direction
Bronze Laus Awards 2021, ADG–FAD
December, 2019
FEDERICA MONTORNÉS (S)
JUDIT TREMOSA (S)
ELISABET SAU (P)
MARGHERITTA ISSORI (P)
DÉBORA NUNES (G)
Editorial Design, Graphic Design, Art Direction
Bronze Laus Awards 2021, ADG–FAD
December, 2019
FEDERICA MONTORNÉS (S)
JUDIT TREMOSA (S)
ELISABET SAU (P)
MARGHERITTA ISSORI (P)
DÉBORA NUNES (G)
Postbōk is a speculative project that pretends to sensorially enhance the reading experience within a nearby future in which the barrier between the physical and digital world will be more diffuse than ever. Therefore, Postbōk suggests a new immersive reading experience for a post-digital society composed of three new reading formats between paper and screen: the scroll reader, the phygital book and the notification book, located in three different stages.
This new future context leads the project to an attempt to open up a brand new atmosphere, in which the reading community takes a leading role and technology is used as a tool to enhance our sensory capabilities to interact with books and literature itself.
This new future context leads the project to an attempt to open up a brand new atmosphere, in which the reading community takes a leading role and technology is used as a tool to enhance our sensory capabilities to interact with books and literature itself.
Postbōk: Towards an immersive reading culture
Nominated to the 9th edition of the ei! Awards 2020, ELISAVA
Presented on Blanc Festival 2020
Editorial Design, Graphic Design, Art Direction
June, 2020
DÉBORA NUNES (G)
Nominated to the 9th edition of the ei! Awards 2020, ELISAVA
Presented on Blanc Festival 2020
Editorial Design, Graphic Design, Art Direction
June, 2020
DÉBORA NUNES (G)
Savior by Cocunat is a new hair treatment to totally rebuild and repair damaged hair.
Since it’s a product from the treatment range of the brand, thanks to its patented premium formula based on scientific capillary innovation, the campaign wanted to achieve a high end result.
Since it’s a product from the treatment range of the brand, thanks to its patented premium formula based on scientific capillary innovation, the campaign wanted to achieve a high end result.
Savior by Cocunat
Photography, Photography Retouching, Graphic Design
July, 2020
Photography, Photography Retouching, Graphic Design
July, 2020
